Absolutely not!  Bullseye is a pay-as-you-go platform. You pay for nothing but the number of emails you choose to send.

Bullseye use a simple credits model.  You simply purchase the credits you need within your account and our payment system will automatically deduct the number of emails you send from your available balance.  You can reload at any time.  There is no monthly minimum or maximum.  Pay by PayPal or credit/debit card.

Because our system is designed with high-volume senders in mind, our disruptive price model will make up for lower prices with higher quantity sends.

Although the U.S. CAN SPAM law does not require lists used for commercial offers to be permission-based, it is a “best practice” and in most cases Email Service Providers require it and we support that.  Exceptions can be made in special non-commercial cases such as with registered voter email lists being sent by bona fide candidates and political committees.  We do enforce CAN SPAM compliance.

It is pretty much impossible to avoid spam complaints 100%.  Some recipients hit the SPAM button in an email by mistake.  Others unfortunately hit the SPAM button because they are not interested in that particular email.  But when the complaint level is higher than normal, we do a review of your content and use of best practices. If we find that your email violates our TOS, the CAN SPAM law or other laws–or fails to use best practice guidelines (download here), we will guide you in correcting the problem and will verify this has been done before you resume sending.

In our considerable experience, this means that your list is old and sorely needs an update (email addresses churn at an average industry rate of 2.5%-3% a month).  If you have not used 100% (or any) of your list in awhile and have not re-validated and updated the email addresses, the monthly churn may add up to a significant portion of the list that has become undeliverable.  This can cause blocking by recipient ISPs who will bounce-back (soft bounce) emails without delivering them to the intended recipients.  This can damage your Sender Reputation, even permanently.  If your bounce rate is higher than 5%, we will require that you update and apply hygiene best practices to your list before you resume sending.  We can assist you with these optional, paid services.  If you elect to use another vendor, we will require a test send to a sample of your list to assure the problem has been addressed.  This will help your metrics and will help protect our IP Addresses from blocking that may affect other customers.

How does FREE sound? That is what sending your first 10,000 emails will cost!  After that, if you sign-up during our promotional period, you can send for just $1.00 per each 1,000 emails (just $0.001 per email!).  In fact, we will grandfather all customers who sign-up during the promotional period at the existing rate, if we ever increase our pricing. There is no set-up fee, monthly subscription fee or fee based on the size of your list.  We even offer deep discounts for ultra-high-volume customers sending 10 million or more emails per month.